BEST CAMPAIGN на AWE USA 2022

We won our first trophy!
'ACROSS TECHNOLOGY TO ART - A virtual journey to Arles with LG SIGNATURE', our co-creation with Media Wise agency, won the BEST CAMPAIGN category at AWE USA 2022 today!
Augmented World Expo (AWE) is the the world's #1 spatial computing event series dedicated to Augmented Reality (AR), Virtual Reality (VR) and Augmented Reality (XR).

Production Centre

We offer cutting-edge transmedia solutions with augmented reality elements to companies around the globe and from various sectors.

Our area of expertise includes, but is not limited to:
- Augmented reality performances
- City promenades
- Exhibitions in augmented reality
- Interactive installations
- Product demonstrations
- Loyalty programs
- Immersive digital shows
- Digital museum spaces
- Other solutions that amplify or enhance 'real' objects or environments.

Creating immersive experiences

Urban.Moskva

Urban.Moskva, the first instalment of the Urban.X series, is a joint project with MTS and Human Creative Production studio. The experience is a digital audio performance in augmented reality (AR) for the MTS Live app.

We have digitized and recreated the works of five street artists in AR. As the story unfolds, interactive 3D objects appear on the smartphone screen. The audience is invited to wade through "Lace" by Polish artist Nespoon and find important clues in "Versegram" by Zuk Club. Then, they are asked to help ward off the invasion of the antagonist powers with Kirill Kto's "Samolazka", absorb the wisdom of Zhenya 0331s' "Turtle" and celebrate their victory while driving Misha Most's "Bulldozer".

Museum of Moscow's Subconscious

authors - ppss (pavel pepperstein and sonya stereostyrski)
immerse lab
curators - pavel pepperstein and evgeny mandelschtam

pavel pepperstein - a renowned classic of contemporary russian art - together with sonya stereostyrski and immerse lab collective explores the subconsciousness of the city as a sentient organism. the works are performed in the 'phygital' genre - each canvas at the exhibition opens a portal to an augmented reality, where dreams and hallucinations of the city acquire form and shape.

A Virtual Journey to Arles with LG SIGNATURE

In collaboration with Media Wise agency, we have launched a virtual journey into the world of Vincent van Gogh's "The Red Vineyards in Arles".

"The Red Vineyards in Arles" was painted by Van Gogh in 1888, and after changing a few owners, it was acquired in 1948 by the Pushkin State Museum of Fine Arts. For the past sixty years, the painting has not left the walls of the museum. LG SIGNATURE invites you to take an AR journey to Arles - to the luscious vines under the autumn sun - and uncover the secrets of the great masterpiece.

The world's first augmented reality theatre performance

>>>ATALANTA is a 45 minute long augmented reality promenade that unfolds on the eclectic streets of Kitay-Gorod — one of Moscow's prominent historic districts. The show is based on Atalanta Fugiens, the 1617 emblem book by the German philosopher and alchemist Michael Maier.
Production team:
Director — Maxim Didenko
Choreographer — Vladimir Varnava
Art director — Ilya Starilov
Composers — Ivan Kushnir and Aleksandr Karpov
Producer and dramaturge — Evgeniy Mandelschtam

Fast transition of your business into the metaverse.
Universal module for cutting-edge AR demonstration.
Can be easily integrated into a partner mobile app or released as a separate app.